Noo Noos :: Fashion Underwear




Shoreditch Update

So its been a while, apologies. To say the shop has kept me busy would be a massive understatement. Just really wanted to fill you all in on what has been happening with our venture onto the high street.

The shop opened mid December and so far it has been met with much approval from the lovely residents of Shoreditch. We aimed to provide a contemporary and fresh shop that people would feel comfortable to enter. Too often lingerie shops go for that dark, moody, boudoir style which can make some (particularly men) feel unwelcome. 7 months in and we are please to advise that women, men and teens alike are all popping in to see what we have to offer and commenting on how it makes a refreshing change to walk into a bright, colourful lingerie shop.

We are so delighted with the final look of the shop and would like to thank Design Rock for the amazing shop fittings and Southpark Signs for the fabulous exterior signs and lights. We might only be small but our “ickle” white Micro-store certainly holds its own on Shoreditch High Street. Customers have compared the shop to a little candy shop on the corner that they couldn’t resist popping in to.

There is still a lot of work to do – the changing rooms are a work in progress – but we are getting there. A huge thank you to everyone who has helped us get the shop up and running and also to all our customers who have encouraged us to continue to provide affordable, comfortable, beautiful soft cup lingerie. Diversifications into hosiery and swimwear have gone down very well and we aim to expand on these in the coming months.

Speaking of product diversity reminds me, I went on a very successful trip to the Lingerie Show Moda to see the new Spring Summer 13 ranges and I feel another blog coming. So, like buses, you get nothing for ages and then two come along. I will tell you all about the great new Brands we have found in my next diatribe which I will start on as soon as I wrap this one up. Do have a nose…


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